Quai 54 2024 • Event Design

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.

This year’s graphic pattern symbolizes the two greatest sources of inspiration of Quai 54: the sport of basketball, and the city of Paris. The monochromatic black & white color palette of the collection strips it down to the original visual identity of the Quai 54 and its world-renowned court designs.

The consistency between the visual language used in the event design, the product collaborations design and in our social media marketing assets is a key component of the Quai 54’s success as both an event and a brand.