Quai 54 x Jordan Brand • 2024 Product Design Collaboration

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We've been invited to collaborate on the designs of the Jordan x Quai 54 footwear and apparel collections for the past 5 years. We co-designed a full capsule collection including t-shirts, hats, accessories, shorts and 3 footwear styles.

This year’s graphic pattern symbolizes the two greatest sources of inspiration of Quai 54: the sport of basketball, and the city of Paris. The monochromatic black & white color palette of the collection strips it down to the original visual identity of the Quai 54 and its world-renowned court designs.