Quai 54 2025 • Event Design

360 Creative has been involved with the Jordan Brand-sponsored Quai 54 World Streetball Championship since day one, starting in 2003. We created the tournament’s visual identity, designed to enable the venture to evolve from an annual event into a brand of its own.

The 2025 Quai 54 design story was code named “Graphics Driven”. The idea being to tap into the super-charged visual energy of the motorsports world and more specifically France’s rich history in the domain.

The consistency between the visual language used in the event design, the product collaborations design and in our social media marketing assets is a key component of the Quai 54’s success as both an event and a brand.