Quai 54 x Jordan Brand • 2024 Product Campaign

Photography Campaign

Client: Jordan Brand
Creative director: Thibaut de Longeville
Photographer: Ben Fourmi
Head of production: Flore Biet
Producer: Charlotte Giral
Talent: Sylvain Francisco, Maureen
Models: M'Balou, Lamzo, Haty Diakité, Dokossi

Focusing on the game, the 2024 Jordan x Quai 54 collection invites both hoopers and creators to draw inspiration from the raw energy of Parisian streetball, and hone in on what's truly essential.

Working closely with Jordan / Nike’s Paris creative studio, we coordinated the production of a multi-platform campaign presenting the 2024 Jordan x Quai 54 product collection.

CREATIVE / PRODUCTION APPROACH

• Studio / Indoor location
• Highly-energized cast
• In-your-face attitudes & cast direction
• Composed shots with layered information
• Footwear & key product featured as hero shots

Hero protagonists

Maureen

A cutting-edge female dancehall artist with a rapidly rising profile, she embodies high energy, pride, and self-confidence. Her performances are driven by a bold, sexy attitude that commands attention without compromise. Blending musical impact with a strong visual presence, she brings a refined and contemporary sense of fashion that reinforces her identity as both an artist and a cultural figure on the rise.

Sylvain Francisco

A true Quai 54 poster boy, his journey reflects a powerful “from the blacktop to the hardwood” trajectory — a story rooted in the streets and elevated to the highest levels of the game. Known for his spectacular showmanship on the court, he plays with flair, confidence, and instinct. Off the court, a strong sense of fashion completes the profile, positioning him as both an athlete and a cultural figure within the Quai 54 universe.