Reebok “Confidence Unleashed”
Brand Content
Client: Reebok / We Are Young Agency
Director: Jules Renault
In the context of its global “Always Training” brand campaign, Reebok and its agency We Are Young commissioned Jules Renault and 360 Creative to create a series of films in an effort to contribute to cementing Reebok’s presence in the world of combat sports and to showcase the brand’s latest “Combat” apparel line.
We also created several collateral social media assets used to promote a series of events and other brand activations developed around the “Confidence Unleashed” initiative and the “Always Training” campaign.
We created three individual portrait films starring boxing world champion & Olympic boxing silver medalist Sarah Ourahmoune, mixed martial arts / UFC champions Taylor & Damien Lapilus, and kickboxing champion / actor Nassim Lyes, as well as one hero film narrated by recording artist Sopico, featuring all athletes.
The “Confidence Unleashed” film series explores the mindstate of combat sports champions, and the intangible factors that enable these top level athletes to unleash their confidence and achieve greatness.
The films were used on Reebok’s digital and social platforms as well as on the athlete’s own platforms.
