Reebok “Versatile Training”
Brand Content
Client: Reebok / We Are Young Agency
Director: Jules Renault
In the context of its global “Always Training” brand campaign, Reebok and its agency We Are Young commissioned Jules Renault and 360 Creative to create a series of films highlighting fun and unexpected training practices in urban settings while showcasing Reebok’s latest “Speed TR” crossfit shoe.
The assets we have delivered also included a series of cinemagraphs, stills and animated GIFs tailored for social media posts.
We produced one hero film as well as three short films featuring Miss France 2011 Laury Thilleman, crossfit teacher Morgan Moreau and TV personality Laurent Maistret training in uncanny situations in the streets of Paris while sporting Reebok’s “Speed TR” shoe.
The campaign was distributed on Reebok’s own digital platforms as well as through the personal accounts of Reebok’s featured athletes, ambassadors and influencers.
The films and the collateral content we produced were also used to bring the campaign concepts to life at a series of events produced by We Are Young agency.
