The Art of DS
Broadcast Design
Client: Citroën / Le Studio Next
Creative Direction: Thibaut de Longeville
Art Direction & Motion Design: Alexander Wise
Deliverables:
Feature film opening credits & end credits sequences – French & English versions
6 digital episodes opening credits & end credits sequences – French & English versions
Interviewees & location lower-thirds
Motion design guidelines for archive sequences & integration
We were commissioned by our friends at Le Studio Next to create the broadcast design for a branded documentary titled “The Art of DS”, showcasing the savoir-faire behind Citroën’s storied “DS” car line.
Directed by Jérémie Rozan, the film featured gorgeous visuals and provided inspiration for us to create a broadcast design package in line with the film’s elegant, modern, and entertaining visual language.
Feature Film Opening Sequence
We created a stylish opening sequence for the documentary, using footage from the film and an unprecedented technical approach to reveal titles, with each title appearing to be composed by the footage upon which it is layered.
We used a monospace typeface to create all titles, allowing us to create perfectly geometric compositions for each screen while enhancing the film’s “design-focused” visual direction.
Episodes Opening Sequences
The documentary was also package as 6 digital episodes to be featured on a dedicated website and on Citroën’s Youtube channel.
We created a different variations of the opening sequence for each episode, highlighting each episode’s theme with bold end cards showcasing design features in extreme close-up still life clips and hand gestures or human intervention shown in wider frames, both juxtaposed in elegant split screen compositions.
Bold Screen Designs
We created bold screen designs for both characters and locations lower thirds, generating eye-catching billboards while elegantly displaying key information on screens.
Broadcast Design Package
Our broadcast package also included bespoke units designed to showcase video and photo archives as dynamic pop-ups and several animation features designed to highlight key features of Citroën’s history, design and savoir-faire.
Trailer
The full documentary aired on the RMC Découverte TV channel and was met with great reviews and outstanding viewership.
The film’s visual quality as well as its broadcast design language were both praised as key features by press and viewers alike.
The six episodes distributed on digital platforms were also met with great enthusiasm and contributed to cementing Citroën’s perception as a pioneer in in car design, a leader in innovation and an icon of French excellence.
