X-Girl x Fafi

Uber talented visual artist / kick-ass feminist Fafi collaborated with “Real Girl’s Clothing” brand X-Girl to create a limited edition capsule collection released this past summer.

Considered a pioneer of a powerful “Girl’s Movement” involving art & music in the fashion industry, X-Girl was founded in 1994 by Kim Gordon of Sonic Youth and X-Large clothing designer Daisy Von Furth. With frequent contributors such as Mike D (Beastie Boys), Spike Jonze, Mike Mills, Sofia Coppola or Chloe Sevigny, X-girl continues to offer “Real Girl’s Clothing”- a style inspired by rock, military, outdoor, sports, and many other street culture factors.

On top of co-designing each clothing item on this new capsule collection, Fafi also created a set of over 100+ original graphics destined to package product, retail environments, and all assets designed to promote the collection.

To announce their new collaboration, X-Girl asked Fafi to direct 3 video spots showcasing the collection, shoot stills for its lookbook and create a set of fun social media assets.

To get this done, Fafi called upon 360 Creative’s resources to round up an all-female squad, ranging from production to talent to glam and style, and to ensure smooth production and delivery of all assets to X-Girl headquarters.

The films and stills were shot in natural environments presenting a glimpse of Fafi’s Parisian lifestyle, while color grading and VFX were performed at Machine Molle’s studio in Paris.

While Fafi enlisted model Khleopatre as the face of this new campaign, the music of the films was created by her 14 year-old son Neil, making this production his first professional gig as an aspiring beatmaker / music composer and coincidentally adding “supermom extraordinaire” to the list of Fafi’s numerous attributes.

The films and the collateral assets that we produced were distributed in X-Girl’s digital and social media outlets as well as on Fafi’s own platforms, and are currently being played in the brand’s retail outlets.

The collection’s release was a resounding success, with X-Girl and Fafi looking to collaborate again in a near future.